Once again I take a relatively unusual view of the Fundraisers relationship with Donors. Because the Podcast/Blogcast is a little longer than I would normally like I never got say that the reason for much of this technique is to create fundraising that matures into real relationships and last far longer than one campaign. Part of this unusual approach is that I've been in professional sales most of my long life. It lends a different longer-term perspective
I feel a bit like a salmon swimming upstream. But a salmon is surrounded by thousands of other salmon. It isn't really comfortable being a lone salmon.
But if you listen and think of your Donors as people that you want to have as referral relationships, fundraising relationships and volunteers...you'll see why they are more than just a bank account! Imagine the referrals just one enthusiastic supporter can bring to your campaign! And referrals are cost-free gold. Ask any sales person.
Fundraising Relationships: How and Why (11:41)
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